Proposal of dissertation Example | Topics and Well Written Essays - 250 words

Proposal of - Dissertation Example The methods used and the resulting output in the company can be tallied against the academic researches on requirements engineering. For this, both qualitative and quantitative research methods may be used, wherein the quantitative data can serve as statistical measure, while the qualitative data can serve as the source of in-depth â€Å"reason† analyses (Laplante, 2009, 17). The same procedure may be done with another company, like a small software company who recently conducted some market research to evaluate how customers will react to a newly proposed PC-based application, and wherein the basis of modification are the feedback from these evaluations. Again, both qualitative and quantitative research methods may be used in the requirements engineering analysis, and the results may be again tallied against the academic researches available. The results of the requirements engineering in these companies, whether positive or negative, may be analyzed against how faithful the methods used were to the academic researches on requirements engineering (Berenbach, 2009, 12). The results will give a good head start for further researches on the relationship of the output of requirements engineering in companies to how well the processes followed the academic data available. Bibliography BERENBACH, B. (2009).

A promotional plan to launch the new brand Assignment - 1

A promotional plan to launch the new brand - Assignment Example Human needs can only be satisfied by a product. Additionally, such products need to have a distinct identification. Such identification adequately distinguishes the new product from those that exist in the market. This identification creates a product brand. Additionally, besides branding, packaging and advertising contribute towards a brand name. For instance, Coca Cola is globally identifiable for its name and brand that uses red writings against white backgrounds. Brand naming may be used as a strategy in successful business. Therefore, a brand name can only be launched after thinking of the long term effects of the name on the consumers. Once established, changing of brands may incur huge expenses. A brand of a product serves both the buyer and seller since it helps the consumers to differentiate the products form other varieties. Sharp, effective, memorable and distinguishable branding helps in ensuring customer loyalty. Consumers are believed to use a product repeatedly only wh en they are fully satisfied by the product (Haig 2005, pg. 65). For new products in the market, branding involves various terminologies that are distantly distinctive. These terms include trademark, brand, brand mark and the brand name. According to (Haig, 2005) a brand can be a format, design, term, symbol, name or a combination of these elements. Mainly, a brand needs to distinguish the manufacturer and distributors of the product from those that exist in the market. Alternatively, a brand name refers to the pronounceable brand identity of the product. A good brand name may contribute towards product popularity. Often, a brand name needs to be patented to hinder replication and imitations. On the other hand, a brand mark needs to identify its products using a distinguishable symbol. In most cases, consumers identify the manufacturer of a product using the symbol. For instance, other products manufactured by Coca Cola can be